My track record demonstrates a committment to delivering the right content to the right user at the right time.
As a Content Strategist and Information Architect of Home Depot’s award-winning, $1 billion eCommerce app, my primary responsibility was to ensure the shopping experience was clear, consistent, and seamless.
My major projects included a redesign of the product search collection pages, an updated store locator interaction, and a refactoring of the account and settings tabs.
We won retail app of the year in 2019: Forrester Awards Home Depot Retail App of the Year
In addition to the Home Depot native apps (iOS and Android) , my other project was the “Project Color” native app. A mobile app designed to create an integrated experience for Home Depot paint customers, it currently has 500,000+ YTD downloads, and generates more than 2,100 paint orders/week.
As content strategist and architect for both the iOS and Android app teams, I was responsible for delivering an end-to-end mobile experience that allows users to preview paint colors in their photos by using the camera on their mobile device.
W3 Gold Award Winner : Best Use of Mobile Camera (2019)
Content strategist for the “Admin Pod.” My role is to drive collaboration between different stakeholders to develop best in class content solutions.
I am responsible for all admin functionality from user setup to enrolling accounts in business banking services. Accountable for information architecture, language consistency, flow of account setup, and user identity verification.
As a Salesforce consultant, my responsibility was to design and implement custom content strategy solutions for complex business processes.
My Content Strategy Implementation guide was a proposal to integrate the UX team's work with the interests of the corporate customer experience.
The goal of this proposal was to create a "One brand, one voice" methodology for customer facing content across all departments.
One of the first initiatives of the UX group was to write the "Corporate Brand and Style Guide." These guidelines were later adopted by the marketing, eCommerce, and creative services departments to create a unified look and feel for the brand.
All of our designs are intended to solve problems for our customers, who were represented as personas. We researched our different types of users and clients by conducting interviews, task analysis, empathy exercises, and feature requests, ultimately distilling our findings into personas.
Document available by request.
Competitive Analyses like this one help inform the business strategy of our designs. Information was taken from a variety of sources: interviews, product demos, and publicly available software manuals.
